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👋 Welcome! Using this page, you can access all the information, notes and reports from our work together. It’s designed to be a one-stop location for our campaign to keep everything in one place and easy to access.
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The Roadmap
Our process for getting SEO results follows the same 4 steps, every time and is responsible for us being able to adapt to - and get results in - a wide range of industries and niches.
| Phase |
Description |
Deliverables |
| 1 - Discover |
This phase is likely the most important phase of our SEO campaign. The reason for this is that it helps us to build out the roadmap and strategy for our work together. During this phase, we can get a full understanding of what needs to be done to get the best results possible. |
- Technical site audit |
- Keyword research
- Competitor review
- Market research |
| 2 - Establish | The Establish phase is all about getting the website in the right foundational position to build upon. Without having a technically-sound website or content that Google values, we are going to have a hard time trying to rank for the target keywords. During this phase, we take action on the technical fixes across the website and build our foundational ‘pillar’ pages that we want to drive traffic to. These pages are typically transactional in nature, lower down the marketing funnel and the closest point to value for the business. | - Technical site fixes
- Google Business Profile optimisation
- On-page optimisation of existing pages
- Creation of new ‘pillar’ pages as required |
| 3 - Produce | Once we have the right foundation for the site, we can build upon it. We do this through the creation of new pieces of content in the form of articles, Google Business posts and sometimes even video. The reason for this is three-fold:
1 - Attract more leads to the business at various stages of the marketing funnel
2 - The production of content can help with topical authority, helping us to be seen as more of an expert in the industry, helping other pages to rank better.
3 - The creation of high-quality content can naturally result in the acquisition of backlinks (covered below) | - Content creation strategy
- Article creation
- Google Business Post creation |
| 4 - Strengthen | The Strengthen phase involves an incredibly important part of SEO, backlink acquisition. Backlinks are links from other websites to our website. Search engines effectively sees backlinks as ‘votes’ in favour of the recipient; the more high-quality sites that are linking to our website, the higher quality search engines will see our website. When our website is recognised as being an authority in our industry through the acquisition of the right backlinks, we rank better on the search engine result pages (SERPs) | - Building local citations
- Building backlinks from industry-relevant sites |